Trimming Your Ranks: Netflix, Law Firms & Workforce Overcapacity

Should your firm be trimming its ranks?

According to a recent industry report, nearly 60 percent of the 356 law firm leaders said that overcapacity is hurting their firm’s profitability.

What’s worse, 62 percent stated that demand for their services has not yet reached pre-recession levels. While some firms are addressing the problem by trimming their ranks, many aren’t doing enough. Is yours? 

Law firms are not the only organizations to face a mismatch between the number of employees and productivity, especially after hard times. In fact, it may be hard to believe in today’s “Netflix and Chill” climate, but Netflix was on unsteady financial ground just a few years ago.

In 2011, the company decided to split into two, one for their traditional business model of DVD-by-mail and another for online video on-demand. After the announcement, Neflix lost 57 percent of their value in two months (HR). The market was betting against the company.

However, Netflix still managed to become the $61 billion company today and climbing into the list of top five most innovative companies (Forbes). 

Some people attribute Netflix’s success to its unique human resources business model and culture. 

On its website, Netflix explains:

“What is unique and special about Netflix is how much we:

  • encourage independent decision-making by employees
  • share information openly, broadly, and deliberately
  • are extraordinarily candid with each other
  • keep only our highly effective people
  • avoid rules”

The key point here is the emphasis on people over process. Netflix highly values its most productive people. As a result, if an employee’s productivity or role at the company falls short, they have no problem firing them. In fact, Netflix strangely prides itself on its severance package (read its full statement about corporate culture here). 

“We model ourselves on being a team, not a family. A family is about unconditional love, despite your siblings’ unusual behavior. A dream team is about pushing yourself to be the best teammate you can be, caring intensely about your teammates, and knowing that you may not be on the team forever.” 

You may not be on the team forever, that much is true. Although Netflix does not abide by quotes, such as “cut the bottom 10% every year,” they do have continual performance evaluations, called “keeper tests.”

If you think “keeper tests” sound a lot like something out of the Hunger Games, you’re right. Masquerading around as the team mascot, “keeper tests” are simply a way to maintain a lean workforce. 

A lean workforce is vital, especially for law firms excessively penalized by the recession. However, Netflix culture may not be the best for your firm.

There are other ways to let supply meet demand, and your firm should educate itself on all its options. Yes, a “keeper test,” may not be a bad idea (although the name could certainly use an update). However, make sure your measurements for overcapacity address both the long- and short-term.

Although firing unproductive or unnecessary legal associates may be necessary, consider best practices for temporary workforce rebalancing. Associates may be willing to provisionally work part-time, as opposed to being outright fired. 

Incentivize associates of all ranks to bring in more clients. Include this as a measure of “success” on your own “keeper tests.” 

Netflix claims, “We do not seek to preserve our culture—we seek to improve it.” And that is certainly a mantra to adopt at any firm.

Learn more about corporate culture and workforce management with the Center for Competitive Management (C4CM)’s CLE webinar, “How Many Lawyers is Too Many Lawyers? Managing Firm Headcount, Capacity & People Power for Increased Profits.”

The CLE webinar presents key capacity metrics, discusses staffing arrangements, and presents a path your firm can follow to develop a more profit-driven model for managing people, practices and technology. 

Once you have managed your firm headcount appropriately, you will feel more free to Netflix and bill clients for higher profits.

-WB

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Nobel Prize Given To Economist Who Explains How To “Nudge” Better Workplace Behaviour

For an economist, there is no greater acknowledgement of a job well done than the Nobel Prize in Economics. Today, a University of Chicago economist, Richard H. Thaler, claims that honour for his contributions in the psychology of economic decision-making.

Thaler’s theory explains, “how people simplify financial decision-making by creating separate accounts in their minds, focusing on the narrow impact of each individual decision rather than its overall effect,” according to the Royal Swedish Academy of Sciences.

Thaler is probably best known for his book Nudge: Improving Decisions About Health, Wealth and Happiness, written with Cass Sunstein, which was an instant international bestseller. In this book, the authors address two sides of the brain, “one that is intuitive and automatic, and another that is reflective and rational,” (Sunstein and Thaler, p.19).

These are the two sides of the brain that lead mathematicians to solve complex algebraic problems, yet get lost walking to the corner store. These are the two cognitive systems that lead talented artists to paint a masterpiece, but forget to eat dinner.

According to Sunstein and Thaler, the Automatic System, akin to a “gut reaction,” and the Reflective System, the more rational side of the brain, are to blame for inconsistencies in the behaviour of people when it comes to personal finances or decision-making, more generally.

This is why, for example, British employees are now automatically enrolled in the U.K. pension system. When given the choice, employees will opt out of the pension system, despite knowing deep-down that they need to save money for retirement.

In fact, the book Nudge has influenced a whole system of government policies in the U.K. Prime Minister David Cameron set up the Behavioural Insights Team, colloquially known as the Nudge Unit, to solve problems associated with these behavioural biases.

Another source of bias in economic behaviour concerns language. According to studies, people behave differently to the same commands, depending on the way these commands are phrased.

For example, it turns out that personalized text messages, as opposed to stock letters with generic language, led people to pay their fines on time when sent by The British Courts Service. While this experiment in behavioral economics was implemented locally, estimates suggest that a national rollout would save £3m per year in unpaid fines.

Basically, Thaler got a Nobel Prize for teaching people how to do the right thing.

This information is vital for any government, organisation, or leader of teams looking to improve performance or individual-level decision-making. 

If you are a law firm manager, can you help your employees make better decisions? According to now Nobel prize winner Thaler, yes, you can.

First, consider a firm-wide reading list:

  • Nudge is not Thaler’s only book that can help reduce cognitive biases. Thaler also wrote Misbehaving: The Making of Behavioral Economics
  • Dan Ariely has an interesting book titled Predictably Irrational: The Hidden Forces that Shape Our Decisions
  • Kahneman’s work Thinking, Fast and Slow provides an accessible overview of the two systems of thinking
  • Halpern discusses Thaler’s influence on policy in Inside the Nudge Unit: How small changes can make a big difference

Second, encourage two types of thinking, but make these types of thinking setting-specific. For example, the Automatic System or a person’s “gut reaction,” is ideal for situations of safety, human interaction, or creativity.

Encourage employees to blurt out ideas during a brainstorming session. Encourage employees to trust instinct when dealing with new clients or service providers. Definitely encourage gut reactions when it comes to safety at the office (does a package or person look suspicious? Don’t overly process your environment, just report it).

However, encourage the Reflective System in other situations where controlled effort, deductive reasoning, or rule-following is necessary. After a brain storming session, spend time mulling over the pros and cons of each idea. Encourage employees to spend 24 hours thinking about their response to an uncomfortable e-mail or situation before acting. 

Finally, adopt the “nudge technique” at the office, which means indirect encouragement, as opposed to strict enforcement. Here’s how it works.

Enforcement: You want employees to attend a weekly meeting on Monday morning. You send out a memo calling the meeting “mandatory” and take roll.
Nudge: You want employees to attend a weekly meeting on Monday morning. You provide coffee and breakfast.

Enforcement: You want employees to live a healthier lifestyle. You buy gym memberships for everyone.
Nudge: You want employees to live healthier lifestyles. You take the lead by taking the stairs.

Enforcement: You want employees to attend a series of training seminars. You assign a date and time for each person.
Nudge: You want employees to attend a series of training seminars. You make the training seminars a game, where people compete to win by attending or earn points or prizes that go toward extra work leave.

Enforcement does not provide a choice. Nudging employees allow people to choose and provides incentives for better choices.

Small encouragement can make a large impact in creating a positive and productive workplace.

-WB

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How To Deal With The Unexpected At Work

German Chancellor Angela Merkel got more than she bargained for this re-election. She only won roughly 32% of the seats—far fewer than expected—and more worrisome still was the far-right political party, Alternative for Germany’s (AfD), gained a seat at the decision-making table for the first time since 1961 (The Guardian).

With the unexpected division of conservative and more liberal beliefs in the Bundestag—German Parliament—Chancellor Merkel must build a coalition government, where multiple political parties align to outvote the others.

Many believe that the AfD election was a result of backlash by voters to Chancellor Merkel’s decision to allow more than a million refugees into Germany during a time when Europe was undergoing a migrant crisis (CNN).

Meanwhile, Merkel is not the only leader to be caught off guard. AfD has garnered much attention not only for its historic placement in the Bundestag, but also for its internal strife. Today, AfD Chairwoman Frauke Petry walked out of a press conference that aimed to celebrate the success of her party.

Instead, she insisted that the AfD party was at odds.

“Today we must be open that there is internal dissent within the AfD,” said Chairwoman Petry at the press conference.

“We must not be silent about this. The community needs to know that we have controversial debates.”

After this statement, she also told reporters at CNN that she would participate in the Bundestag as an independent.

Political parties and government are no the only organizations that can be caught be surprise, either from interpersonal conflict or project-based disagreement. Firms face this issue everyday, from technological disruption to disruptions in corporate culture.

So how do you deal with the unexpected at work?

Reflect… productively. 

Amid great strife there is a need to reflect productively. When you receive an uncomfortable e-mail, you are often counseled to wait 24 hours before you respond. In that way, you are able to reflect, respond more rationally, and rid yourself of any emotion.

In the same way, when an event occurs that disrupts your work life, it is best to reflect. However, reflection does not mean idle time. Reflect, productivel. That is to say, reflect on your own reaction—why do you feel this way? Write down the answer. Circle the words that represent emotions and cross them out. Then, look at what words are left. Are these valid reasons to be upset?

Next, reflect on what data is available. For Chancellor Merkel, it is clear her coalition government will not include the far-right AfD party. However, what parties can she align with? Are there areas in which she can compromise in order to obtain a majority vote? It is expected that three parties—the Green Party and FDP, along with Merkel’s CDU Party—will join to form the “Jamaica” coalition. Although Chancellor Merkel is wisely staying silent—reflective—at the moment about this possibility. 

Make a plan.

Once you’ve reflected and perhaps gathered data, make a plan. This can be as simple as writing down a couple of scenarios. Think about possible outcomes—both positive and negative—and rank them in order of preference. Be prepared for the worst possible outcomes for your plans and decide whether or not you can live with it.

Ask around.

One of your plans may be to ask around for more detail. Maybe this event is affecting your colleagues similarly. What are they doing about it? Consult trusted colleagues and, above all, don’t confuse gathering information, a productive task, with gossip, an unproductive one. 

Don’t act. 

Finally, not every major event must be followed by an action or reaction. It could be that you do nothing at all in response to disruption in the workplace. Perhaps you prefer to see the circumstance play itself out.

In fact, that’s exactly how Chancellor Merkel is choosing to lead. When Martin Schultz for the political party SPD complained about the rise of the far-right AfD and proposed the AfD should be thrown out of parliament, Merkel simply offered to rethink the future and “talk about this again tomorrow.”

Always leave the option for a conversation to stay open.

-WB

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Beware Of The E-mail Hydra: How To Increase Productivity By Decreasing Responsiveness

Some people know how to ruin a good thing.

It was the first person to use a cell phone in the movie theatre or get too drunk at a work function. Now we have to watch advertisements about how “silence is golden” and drink from cash bars at office parties.

Not to mention, America used to be entertained by Donald Trump’s tweets; now the novelty is over and opening Twitter feels more and more like opening Pandora’s Box.

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently,” Warren Buffett once said. In business, one failure, one event, or one person is all it takes to ruin a good thing.

Unfortunately, the same applies to the Internet (and politics—but we won’t go there today).

Once considered the best thing to happen to business, the World Wide Web is opening a world wide can of worms. From Facebook browsing during office hours to computer viruses, the Internet has put workplace efficiency in jeopardy.

With marketers trolling for bits, cookies, and IP addresses, say goodbye to your privacy. With sites like Wikipedia, forget finding reliable information online. With the immediacy of email, proper etiquette has been replaced by emoticons.

“As our inboxes have become more demanding, we have all become less responsive — because we get so many messages it’s hard to keep up. But the harder it is to keep up, the more messages (‘I just thought I’d send another email asking if you got my first two emails’) we send,” writes Sarah Green for the Harvard business Review Blog.

“The problem with ‘responsiveness’ is that email then becomes like a hydra—cut off one head (answer one email) and you spawn nine more,” continues Ms. Green. “The more responsive you are, the more email you receive, and the more responsive you need to be.”

Sometimes, increasing your productivity means being less responsive to e-mail. Put an end this inefficient desire to be “responsive” by following some simple steps here.

Or, you can tap into new technology. Take, for example, Yesware.

Yesware is an oldie but goodie ad-on to Google Mail that transforms what many have ruined in electronic communication—informal or inappropriate greetings, responsiveness, and excessive urgency—into a good thing once again.

Geared toward salesmen, Yesware is an ideal email productivity app for lawyers. With Yesware, law firm professionals can:

  • Get alerts each time someone opens an email or clicks on a link
  • Know exactly when to follow up with your clients and prospects
  • Know where in the world your message is being viewed
  • View the device that prospects are using to open your email

In addition, the Yesware app is customizable. Restore formal language in business communication with Yesware’s email templates:

  • Choose your best templates by seeing which ones your customers reply to most
  • Incorporate links and rich text to send great looking messages at the click of a button—every time
  • Use [brackets] to indicate custom fields to make your templates even faster and easier to use

Finally, seize business opportunities with Yesware’s analytics functions:

  • Know exactly who is best to follow up with by using our personal tracking reports and gauge your email opens for the last 30 days
  • See where in the world people open your emails from inside your inbox
  • Find out if your message is reaching top decision makers
  • Prioritize your email prospecting with subject filters and email activity sorting

Forbes says about the app, “If You Want To Be Awesome At Emails, Add Yesware To Your Gmail Today.”

But, whether it’s yesware or other productivity solutions, be carefuly what you say. And, more importantly, how fast you say it.

Taking more time to write messages (or tweets) may save your productivity and, in the end, your credibility.

-WB

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Uber’s 3 PR Tips For Law Firms: #DeleteUber & Why “Trending” Isn’t Always A Good Thing

Yesterday was a PR nightmare for Uber (and a political one for Republicans).

New York City’s yellow cabs were showing solidarity with opponents to Trump’s executive order targeting people from Iran, Iraq, Libya, Somalia, Sudan, Syria, and Yemen.

But, just as the drivers licensed from the Taxi & Limousine Commission halted rides to John F. Kennedy airport, Uber decided to lower its fees for commuters.

It’s hard to say if this was just poor timing or a creep on cabby market share, but Uber’s decision to continue to pick up passengers at JFK felt immediate backlash.

Shortly thereafter, on Twitter, #DeleteUber started to trend.

New Yorkers were supportive of the taxi drivers’ decision to host a one-hour strike in protest of the policy. After all, many of their employees are immigrants from the nations being targeted by the travel ban; and, many New Yorkers are, too.

“Honestly, it was really touching to see how many people stood up for our strike,” alliance director Bhrairavi Desai said to the NY Daily News.

“Uber is a Wall Street darling. We’ve never had illusions that it operates on Main Street.”

Then, Lyft—a direct Uber competitor—announced it would donate $1 million to the ACLU, which commanded the fight to free detainees (via CNBC). Eventually, Uber tried to set the record straight about not wanting to break the stike. The company even pledged $3 million toward a legal defense fund to cover legal expenses associated with the ban. Nevertheless, damage was done to Uber’s reputation. Some might call their actions, too little too late.

Don’t let #DeleteUber happen to you. Here are three PR pitfalls your law firm should watch out for.

  1. Pretending Your Firm Is Immune to Client Feedback. Your firm is in the services game whether you like it or not.

Law firms, like taxis, are accountable to clients. Ultimately, firms offer legal services—“services” being the operative word. In service industries, it is crucial to address customers directly. Communicate with them via Twitter and social media. Be sensitive to their whims.

Find out through surveys or direct communication what type of action, pay schedule, or social justice a client may want. And, even when it costs you money, do it. Paying up front to accommodate a single, needy client will result in client referrals and positive client feedback. Damage done by a negative review can lead to an irreversible negative reputation.

  1. Believing More Publicity Is Good Publicity. You’re not a celebrity or socialite. IN law, publicity is not always good publicity.

Uber was already facing a dubious reputation in New York. Now, it might have given market share over to its chief rival (and litigant). Sometimes law firms want to stay under the radar when it comes to cases—even ones with successful outcomes.

Carefully curate your public image. A groundswell of negative public attention can quickly take over thanks to social media.

  1. Employing Hands-off PR Strategies. PR agencies should not shoulder all the responsibility and work involved in creating a positive image for your firm. Partners and associates must all chip in when it comes to managing the PR poker game.

Uber should have immediately ceased operations at JFK. It should have considered donating money to a legal fund directly benefiting employees of the Taxi & Limousine Commission who went on strike.

Employing third-party consultants does not exempt attorneys from speaking to the press or representing their firm. A PR person is not a substitute for a well-spoken (and sometimes apologetic) law partner.

Richard Levick, President of Levick Strategy Communications, writes of law firm PR strategy:

“Reporters are like stray cats –if you don’t feed them, they go to someone else’s door. Call them back first, even if it is to say that you can’t say anything. Reporters remember who calls them and who doesn’t. Not returning the journalist’s call today, no matter what the reason, guarantees that you won’t get the call when you do want to be in the paper.”

Need more help crafting the right message to your employees and clients? Check out the Center for Competitive Management’s Legal Services training webinars here.

Because in today’s powerful social media world, “trending”—like #DeleteUber—isn’t always a good thing.

-WB

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How Law Firm’s Make Use Of Introverted Employees & Social Media In 2017

The social media age. Upside, your law firm takes advantage of the windfall of electronic recommendations and attracting new clients via LinkedIn, its website, Twitter, Facebook, etc. Downside, somebody has to keep updating your tweets.

Social media has empowered businesses and consumers alike. Individuals have never held so much influence in changing the world with just one click of a button. And, at the same time, businesses are empowered to advertise their products and services to a market much larger than before.

At first, law firms were a bit slow to take advantage of digital days. Not anymore. Now it’s necessary to task young associates with managing your Facebook page, Twitter account, and—hopefully—blog posts, or risk your bottom line by falling behind.

Here’s how your firm gets noticed:

  1. Publish your posts on media aggregators. 

Upside: Websites like Reddit, Shoutwire, and Digg allow individuals to submit links to websites, blog posts, or any Internet-based page. The community of readers then votes up (or down) the link based on a review of its content. Create flashy titles and you’ll likely see in a flash the rise of your readership.

Downside: Comments by readers can be harsh. The anonymity of the Internet allows people to wriste down criticisms (NSFW) that may end up permanently cached on the World Wide Web.

  1. Add website sharing buttons.

Upside: Your firm’s website should have links to all of your social media accounts, as well as ways to share your posts. Programs like “Click to Tweet” make this easy.

Downside: Your firm may need a small amount of Internet savvy to create buttons on your website and restore broken links.

  1. Create interesting content.

Upside: Remember to write thoughtful arguments accompanied with eye-catching photos. There’s so much competition already when it comes to online content, your firm’s additions must stand out.

Downside: Yes, this requires a little more time and thought to write captivating posts and tweets. Consumers would rather see the “Yeti Seen Prowling the Streets Near Boston” than your tips about hiring Of Counsel at your company.

  1. Do your research.

Upside: If you know what time your readers are logging on then you’ll know the best time to publish your posts. Maybe you’re getting a lot of hits first thing in the morning. People are remiss to start work at 8am and decide to read legal news or browse the web. With this knowledge, you can now set your social media to publish at certain times to target your audience.

Downside: Due diligence on your casework is no longer enough. Time to do due diligence on your business development, too.

  1. Crossover multiple social media platforms.

Upside: Happy you finally mastered the art of blogging for your firm? Time to summarize that blog post on your LinkedIn and Facebook page and compile a 140-character hook for your Twitter account. Don’t be afraid to repeat the same ideas on different mediums.

Downside: Now you’ll have to memorize more usernames and passwords. More social media means more potential backlash.

Speaking of backlash, protect your firm from recent changes in the Federal Rules of Civil Procedure (FRCP) governing e-discovery, which covers the legal use of social media e-discovery in cases.

Throughout 2016, the Federal Rules of Civil Procedure (FRCP) amended the scope of discovery, timing of discovery requests and availability of sanctions for data preservation mishaps, and motivated judges to issue notable e-discovery opinions and interpreted new FRCP provisions.

Now, in 2017, in addition to keeping your social media prowess up-to-date, your firm must swift through e-discovery using up-to-date procedures.

There’s a lot to keep track of in the social media and electronic information world, and this will only get more difficult when it comes to training and managing employees—not to mention the fact that with the press of a button, the same information you created at your fingertips is lost at them, as well.

What does this mean for you? There’s still time to push social media at your law firm within the 2017 FRCP compliance.

For example, Michele C.S. Lange for Above The Law blog advises, look for intent when dealing with deleted documents.

“With an average litigation matter often involving thousands (or even millions) of documents, it is no secret that data preservation is one of the thorniest issues in ediscovery. How does an organization and its counsel ensure that all relevant documents are protected? Changes to Rule 37(e) were designed to reset the preservation duty by allowing courts to use good faith, intent and reasonableness when determining if a party should be sanctioned for destroying digital evidence. However, ‘proper preservation’ is still a blurry line, often dependent upon a myriad of case-specific facts, and in 2016 many judges delved into whether a party’s conduct was sufficient under Rule 37(e) to levy sanctions. There will be a steady stream of cases in 2017 addressing reasonable steps to preserve, intent to deprive another party of relevant data and the inherent power of the court to administer sanctions when data is lost.”

The Center for Competitive Management (C4CM) offers myriad webinars and services to help you navigate social media and technology at your law firm.

C4CM will also help you with law firm management. It’s difficult to give assignments to associates who are proven introverts. Learn more about how to structure meetings and trainings to encourage participation by introvers with C4CM’s live webinar. Sign up before January 25, 2017, and attend, “Introverts in the Workplace: Harnessing the Untapped Power of the Introvert,” for free on Tuesday, January 24th, 2017, from 2pm to 3pm EDT.

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Law Firm Resolutions: New Year & New Productivity Plans For Equity Partners

The year 2016 was the year of things ending.

Hoverboards, the Galaxy Note 7, Yahoo, and Vine. Whether it was business acquisition or spontaneous explosion, last year was not a good one for new technology or old ventures.

And, according to a 2016 Altman Weil Flash Survey, law firms are not faring much better.

Firms are having trouble maintaining billable hours, with half of surveyed firms reporting that their equity partners are not sufficiently busy. Worse yet, 62 percent of surveyed firms report that of non-equity partners are also not sufficiently busy, particularly firms with 250 or more lawyers.

With so little going on in 2016, growth looks unlikely for 2017. Only 53 percent of surveyed firms believe that growth in lawyer headcount was required for firm success, and a vast majority believes that fewer equity partners will be a permanent trend.

In fact, the disappearance of the traditional partnership track is another casualty of an overall (fiscally) depressing year.

Nevertheless, death of the traditional partnership track might mean the birth to a new, more efficient system.

In 2017, consider implementing a few of the following ways to make your partners more productive at your firm:

  1. Track more than just billable hours and new business. Consider leadership or management responsibilities, as well as mentorship as requirements among your partners.
  2. Make partnership duties transparent so that struggling partners can become inspired by the work of other more successful ones. And, more successful partners can see which of his or her peers need some extra help. Espouse an environment of mutual assistance, not competition to increase productivity.
  3. After promoting a new partner, require special partnership training. Don’t send your partners into battle without the proper legal weapons.
  4. For partners in large law firms whose specific practice may permanently fail, consider their cross-sectional expertise and what other departments may profit from their experience. Encourage partners to have multiple, cross-sectional knowledge and flexible skill sets.
  5. Retrain, don’t rehire. It may be tempting to make cuts to maintain profits. But, where possible, see where you can retrain current partners to become more productive. It often costs more in the long run to fire employees only to rehire one in the future. Before you layoff partners, find out if they’re willing to work part-time, contingency cases, or under a new title (Of Counsel, for example, with a smaller salary).

This year, consider better communication among, rather than excommunication of equity partners. If productivity is the problem, think about putting partners on sabbatical or asking them to attend training on becoming managers or more efficient workers.

Certainly partnership standards and cutbacks to boost profits at law firms have increased. According to the aforementioned survey, 73 percent of firms reported removing “underperforming” partners and nearly half were already in the process of de-equitizing full partners. In fact, over half of the firms surveyed utilize part-time or contract lawyers.

Instead of downsizing your firm, increasing your firm’s creative management techniques and its communication about new partnership requirements to keep top executives may be just as valuable.

Adapt or downsize? Which New Year’s resolution will your firm follow this year?

Not yet resolute? The Center for Competitive Management (C4CM) is here to help you decide. Attend the live webinar, “How Many Lawyers is Too Many Lawyers? Managing Firm Headcount, Capacity & People Power for Increased Profits,” on Thursday, January 12th, 2017, from 2pm to 3:15pm EDT.

-WB

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