Six Reasons Why You Should Update Your Website

Almost a month after the iPhone 5 was released, customers remain impressed with the numerous upgrades to the phone’s touch screen, light weight, and high speed.

But, even such a well-received product has its flaws.

For example, critics instantly seized the opportunity to censure Apple’s foray in the navigation app market—iMaps. The search function is too complicated, locations flat-out wrong, and typos abound in place names.

Critics have also complained about wifi issues, excessive scratching on the back of certain models, and confusion over Passbook and other Apple apps.

Nevertheless, Apple iPhone 5 demand remains high ands its reception warm. Both tech analysts and the general public have welcomed this new phone with open arms and willing fingers.

Why? There’s no such thing as the perfect product or service. But, with proper updates and maintenance—like Apple iPhones have shown over time—companies (and law firms) can come close.

With this in mind, law firm managers should seriously consider the following six reasons for why it’s important to update your business website.

1. Attract more clients

If your Fall is feeling blue (not green), a change in your website may be just what you need to add some color to the firm’s billable-hour tree.

These days, legal services are found via the world wide web. Your firm’s website—specifically your home page—is akin to a first meeting with a new client. The first impression your site imparts should embody your work style and attitude.

For former or return clients, a stagnant website sends the message that your firm’s practice might be too. Instead, send the message that your firm is modern, up-to-date, and tech savvy.

Before he closes his browser, a client should feel as satisfied and confident with your legal services simply by perusing your website as if he had just been welcomed through the office door.

2. Rise in search engine index rankings

Another reason to ramp up your website is to rise in search engine index rankings.

Basically, when a person types into Goolge, “Best patent lawyer in San Francisco,” Google searches through a giant index for the most relevant webpages.

If you are a patent attorney in or around San Francisco, you want your website among them.

Believe it or not, there’s actually a way to increase your ranking on this mysterious webpage index and a method for achieving better results. It’s called, Search Engine Optimization or SEO. Your website designer is surely aware of this skill.

And, it’s time to improve your Internet visibility. Update your website to include the keywords, phrases, meta-tags, and HTML necessary to get you noticed.

These search engine indexes are constantly changing and reshuffling their content. So, why aren’t you?

3. Keep up with technology

When a professional service, like the field of law, brags about their ability and knowledge of technology today, the easiest way to verify this claim is by vetting their website.

It’s not just about first impressions. Beautiful, functional, and useful websites are also about credibility. In the 21st century, a firm’s ability to deliver high-quality, high-value services depends on its ability to master and apply new technology.

Consistently updating your website implies to clients that your law firm is constantly ready at the helm.

4. Update your business look

Update your business look with a new look on your website.

Did your law firm add a name partner? Did admin take high-res photos of your associates? Would you love to tout the legal expertise of a new hire?

Whether it’s a new logo or a new lawyer, keep your website as up-to-date as your know-how. Firm managers shouldn’t forget they’re running a legal business in addition to changing legislative bills.

5. Increase interaction

Law is an interactive industry. It requires constant communication. That’s why updating your website to include social media—blog links, Twitter, Google +, Facebook, etc.—will help your attorneys keep in touch with their clients.

It will also help your clients feel in touch with you.

You don’t have to publicize your cell phone number to make a client feel like they know who you are and trust your competency. All it takes is a photo of your warm smile on the online directory or a quick “Message from the partners” bannered on the homepage to improve the working relationship you have with both clients and colleagues.

6. Get feedback

Finally, since communication is a two-way street, add an area for comments and feedback.

Corporate clients are full of untapped resources and industry knowledge. Invite all website visitors to share their stories, opinions, and better-business suggestions with your management team.

After all these changes to your website, you may realize that’s not all your firm needs.

-WB

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