Being gay-friendly is cheap and good for business

Companies are competing with each other to produce the most imaginative gay-friendly policies. What caused this corporate revolution? Mostly it happened because changing attitudes in society at large have reduced the cost of being gay-friendly, and raised the rewards. A generation ago in the West, creating a gay-friendly workplace might have upset heterosexual staff. Now it probably won’t. But failing to treat gays equally is very likely to drive them to seek employment elsewhere. How gay-friendly is your firm- and do you see it as a competitive edge?

Schumpeter: Of companies and closets | The Economist


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