Lawyers are jumping onto the website video bandwagon, although there are some firms that are still holding out.
“Why do we need yet more change,” the old guard wants to know? “Aren’t alternative fee structures, Cloud computing, lateral hiring moves and upward reviews enough for now?”
Well, yes and no. Yes, if you’re booked solid and have decided you can’t afford to compromise quality for quantity at this point (and you don’t wish to increase your staff numbers.) But no if a marketing move which some strategists say is sure to bring in tons of leads is your cup of Oolong.
In “Five Reasons Why Lawyers Should Not Use Video To Market Their Practices”, a tongue-in-cheek approach to the topic on Jay S. Fleischman’s Legal Practice Pro , Gerry Oginski, New York malpractice attorney, illustrates why video is an idea whose time has come.
Here, then, are Oginski’s reasons to forgo video.
1. You don’t need more cases;
2. You’re not sold on video because you think only the “MTV crowd” watches such things;
3. Honest-to-goodness, your clients do NOT use a computer and have never even heard of YouTube;
4. You are convinced that, as Garrison Keillor of NPR’s Prairie Home Companion likes to say of himself, you have a “radio” face; and
5. Your firm is among those which cling to the belief that, if you advertise in the local Yellow Pages, you’re all set.
Barring the above, says Oginski (pictured here)…you need video.
The forum seems to work for Oginski. “Gerry’s website, oginski-law.com[,] consistently comes up #1 in Google organic search results for ‘New York Medical Malpractice Lawyer,”‘ we learn in a sidebar box.
So let’s say you’ve decided to throw your lot in with those who value video. Oginski’s post and sample video, “How To Structure Your Online Video” addresses this very topic.
The video, prepared for the Lawyerist, is aimed at lawyers who have “useful content” but who don’t know how to put together a “nice, concise package.”
The video has no bells and whistles. It’s streamlined and straightforward, like Oginski’s message. The opening shot is of an easy-on-the-eyes Art Deco-styled waiting room. In front of the camera, the familiar bespectacled Oginski narrates. (He’s familiar because he’s currently got over 500 educational videos floating around on cyberspace.)
“You have good ideas,” says Oginski. “But you just don’t know what format to use…” He’ll take it from there.